Saturday, 12 January 2013


 Being born towards the end of the 80s the majority of my childhood was spent admiring the trends of the 90s. From the outfits made famous by the cast of Saved by the Bell and Beverley Hills, 90210 to the  Union Jack dress worn by Geri Halliwell at the 1997 Brit Awards, I was in constant awe of the majority of garments to feature on my TV screen. But that was then...

When 90s trends initially started to make a comeback I was in fact quite sceptical. The ridiculous matching outfits my mum used to dress me and my sister in were definitely not something I wanted to relive. 

Then the McQ Alexander McQueen tartan collection was released and well, seen as though this time around I do in fact have a say in my wardrobe choices I thought to myself it might actually be quite fun, LA based label Wildfox certainly seem to think so. 

Like most, 90s cult classic Clueless was a definite childhood highlight. So when I heard Wildfox decided to mimmick a number of scenes from  the 1995 Beverley Hills set movie for their SS13 campaign, I was actually quite intrigued.

Not only does each image throughout the campaign reflect a famous scene from the film, but the three models featured also bear uncanny resemblances to the main characters; Cher, Dionne and Tai. 

Check out the outcome of the shoot below.

Absolute genius if you ask me 


By Jessica Simm

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